Jason Cardillo · Marketing leadership
Your business has customers, a sales motion, and an opportunity to grow. The next step may require a clearer market position, an evolution of your GTM strategy, or a marketing team that works together more effectively.
I'm Jason Cardillo. I build and lead marketing for B2B technology companies navigating those changes—connecting business priorities with positioning, brand, digital experience, and demand. I've led marketing teams and run businesses, and I've never stopped doing the work.
Sitecore
I led digital transformation work that helped Sitecore shift from developer-focused messaging to engaging marketing buyers. That work was a contributor to a broader transformation during which the company added at least $120M in ARR, reaching approximately $300M by my departure. Whole-site conversion increased by more than 25% while traffic also grew.
The Sitecore story →Emplifi
I helped bring five companies to market under one platform brand and built the marketing capabilities supporting it. We connected the platform story with the buyers of its individual products, sustaining pipeline volume and value. By my departure, Emplifi had reached $135M in company ARR.
The Emplifi story →Platform9
We built pipeline around a researched ideal customer profile and buyer personas, expanding our focus beyond large enterprises to include cloud service providers. I aligned the marketing team around that focus, helping build a pipeline grounded in customer needs and the product's capabilities.
The Platform9 story →Explore the context, decisions, and work behind these results →
You're selling a different story to a different buyer. Your product has evolved, you're entering a new market, or acquisitions have created a broader offering. Customers need a compelling reason to choose you, and Sales needs a story it can use.
Your marketing capabilities need to work as one. You have talented people and active programs. You need clearer priorities, stronger coordination, and the right capabilities to deliver.
You need more from the resources you have. Growth expectations remain high while budgets tighten. You need to decide what to protect, what to change, and where investment can make a meaningful difference.
I work with colleagues across Sales, Product, Finance, and Customer Success to connect what customers need with what the business can deliver. I build teams, bring in specialist expertise, and contribute directly where it matters—from positioning and customer conversations to reviewing the final submission.
My experience as a business owner also shapes those decisions: where revenue comes from, what delivery costs, and how to build capabilities the business can sustain.
My Hypergrowth research explores the business conditions behind exceptional growth and what they mean for marketing leadership.
For executives setting expectations and marketing leaders deciding where to focus, it offers a starting point for examining the growth opportunity in front of them.
Research & Tools
Explore the growth research, connect marketing measures to decisions, or adapt the analyst-response workflows to your team.